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    Most Followed UFC Fighters on Instagram

    All 328 Active 228 Retired / Inactive 100
    1
    Conor McGregor
    Conor McGregor
    46.7M followers
    @thenotoriousmma
    2
    Khabib Nurmagomedov
    Khabib Nurmagomedov
    44.6M followers
    @khabib_nurmagomedov
    3
    Ilia Topuria
    Ilia Topuria
    19.8M followers
    @iliatopuria
    4
    Ronda Rousey
    Ronda Rousey
    16.6M followers
    @rondarousey
    5
    Islam Makhachev
    Islam Makhachev
    14.3M followers
    @islam_makhachev
    6
    Khamzat Chimaev
    Khamzat Chimaev
    13.7M followers
    @khamzat_chimaev
    7
    Charles Oliveira
    Charles Oliveira
    10.4M followers
    @charlesdobronxs
    8
    Jon Jones
    Jon Jones
    9.6M followers
    @jonnybones
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    9
    Alex Pereira
    Alex Pereira
    8.6M followers
    @alexpoatanpereira
    10
    Israel Adesanya
    Israel Adesanya
    8.3M followers
    @stylebender
    11
    Nate Diaz
    Nate Diaz
    7.3M followers
    @natediaz209
    12
    Francis Ngannou
    Francis Ngannou
    7.2M followers
    @francisngannou
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    13
    Arman Tsarukyan
    Arman Tsarukyan
    6.4M followers
    @arm_011
    14
    Dustin Poirier
    Dustin Poirier
    6.2M followers
    @dustinpoirier
    15
    Paddy Pimblett
    Paddy Pimblett
    6.2M followers
    @theufcbaddy
    2026 · Social Rankings

    UFC stars ranked by live Instagram follower count

    About This Ranking

    This leaderboard ranks UFC fighters by their current number of Instagram followers, pulled directly from each athlete's confirmed official account. Instagram is the primary platform where fighters build their brand, promote fights, and connect with fans, so follower count is one of the clearest measures of a fighter's reach and drawing power outside the cage. We sort from the largest following down, and the list expands as we verify more fighters' handles and refresh their numbers (last updated June 24, 2026).

    Why follower counts matter in MMA

    In modern mixed martial arts, a fighter's social media following can be as important to their career as their win-loss record. A large, engaged audience translates into bigger fight promotions, sponsorship deals, pay-per-view appeal, and negotiating leverage with the UFC. The athletes at the top of this list are the sport's true crossover stars, the ones who can sell out arenas and trend worldwide on fight night. That popularity does not always line up with competitive ranking, which is exactly what makes comparing the two so interesting.

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    How to read these numbers

    Two caveats are worth keeping in mind. The first is timing: follower counts are a snapshot taken when we last refreshed the data, not a live feed, so a fighter coming off a breakout performance may already be ahead of the figure shown. The second is coverage. A fighter appears only once we have confirmed the account genuinely belongs to them, which means the list is not a complete ranking of the roster — it ranks the accounts we have verified, and it grows as we verify more. Beyond that, a raw follower total says nothing about engagement, how the audience was built, or how much of it follows mixed martial arts at all: fighters who arrived from other sports or from entertainment carry audiences that have little to do with the Octagon. Read it as a measure of reach rather than of relevance.

    To see how social stardom stacks up against in-cage performance, cross-reference this page with our pound-for-pound rankings and ELO ratings, or dive into individual fighter profiles where you'll find each athlete's stats alongside their Instagram link. You can also explore the rest of our UFC statistics for finish rates, knockout leaders, and division breakdowns.

    Frequently Asked Questions

    Which UFC fighter has the most Instagram followers?
    Conor McGregor, with 46,682,122 Instagram followers. Second: Khabib Nurmagomedov (44,602,650). Third: Ilia Topuria (19,809,375). Fighters on MMA.SOCIAL with a confirmed official Instagram account, as of the last refresh. A fighter whose handle we have not verified is not ranked here, and follower counts are not a measure of in-cage results.
    Which UFC fighter has the most Instagram followers?
    Conor McGregor currently leads this list with 46.7M followers. The ranking updates as we refresh follower counts, so the top spot can change when a fighter goes on a winning run or has a breakout moment.
    How are these follower counts measured?
    We pull each fighter's current public Instagram follower count directly from their verified or confirmed account, then rank from highest to lowest. Only fighters whose official Instagram handle we have confirmed are included, so the list grows as we verify more accounts.
    Why isn't a particular fighter on the list?
    A fighter only appears once we have confirmed their official Instagram handle and pulled a follower count. We deliberately exclude accounts we cannot verify as genuinely belonging to the fighter, so some athletes are missing until their handle is confirmed.
    Does a big Instagram following mean a fighter is elite in the cage?
    Not necessarily. Social media reach reflects marketability, charisma, and crossover appeal as much as in-cage results. Some of the most followed fighters are superstars and former champions, but plenty of elite competitors keep a smaller social footprint. Compare this with our pound-for-pound and ELO rankings for the competitive picture.

    Explore More Rankings

    See who rules the cage, not just the feed

    Pound-for-Pound Rankings

    Which UFC fighter has the most Instagram followers?

    Conor McGregor, with 46,682,122 Instagram followers.

    Second: Khabib Nurmagomedov (44,602,650). Third: Ilia Topuria (19,809,375).

    Fighters on MMA.SOCIAL with a confirmed official Instagram account, as of the last refresh. A fighter whose handle we have not verified is not ranked here, and follower counts are not a measure of in-cage results.